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If you've been natural or relaxed for that matter for more than 6 months or so, you've probably heard of the LOC Method. The LOC method is a hydration layering technique that consists of applying liquid to hydrate the hair, oil to lock in moisture and cream to prevent moisture loss. The exact method you choose to use will depend on your hair...

Hair grows during the anagen phase and stops growing or rests/sheds during the telogen phase.  The catagen phase is more of a transition phase.  At any given time you have different hair strands that could be in any of the phases at the same time. Our proprietary growth formula targets hair that has been prematurely sent to the resting phase (no growth) due...

Diamonds are a girl’s best friend and if you’re the kind of girl who’d rather have a head full of hair, then moisture beats a diamond any day. Natural hair comes in all curl shapes, textures, and densities and therefore the regimen of upkeep will vary but the one thing all natural hair has in common is that it’s curly.  Whether you...